4) Calendar

        One of the most successful aspects of our marketing experience was our ability to stay on schedule according to our original marketing timeline. Although most of the work took place within the two weeks leading up to the first screening, this was in no way unexpected or unplanned. We achieved everything we set out to do according to our initial strategy, as well as adding to it some aspects that were not conceived at the outset of our campaign.

Timeline (in list format)

-March 6^th                                                           

pick up flyer from the Enzian

-March 14^th                    

creation of a Myspace website for online advertising

-March 17^th                                           

creation of the first draft of the posters

-March 18^th                                    

creation of the second draft of the posters    

creation of a blog site for the film

(wearethemodsmovie.blogspot.com)

-March 19^th                                                                

creation of a usable flyer

-March 20^th                                                   

copies made of flyers and posters

t-shirts designed and produced

-March 21^st                                                                       

Sonny’s local circuit

creation of a Facebook advertising account

-March 22^nd                                                                       

Jarrod’s local circuit

call radio stations

-March 28^th                                                                          

Alex’s local circuit

-March 29^th          

world premiere screening at the Regal Winter Park Village

-April 1^st                                                           

second screening at the Enzian